Location: Berlin, Germany
Category: Retail
Type: Installation
Surface: —
Status: 2016, completed

For the launch of the Nike Lab x Riccardo Tisci collaboration at Voo Store in Kreuzberg, we designed an installation consisting of 3 units. Two units containing pieces from the collection and the third containing a kinetic sculpture.

The sculpture expresses a body in motion. What starts as a singular line in the morning evolves to an increasingly vigorous shape throughout the day. Like an athlete’s body in motion, the sculpture trains, forms and challenges itself.

Designed in collaboration with Bert Vermeire (Idle Hands) and Michiel de Vreede (Executive Creative Director at Saatchi & Saatchi Pro Deutschland).

Flowers by Mary Lennox.

Special thanks to Nina Byttebier (Nike Deutschland) and Voo Store.

Photography: © Achim Hatzius